The Story

Rebellious formal wear for the modern dandy


Since they launched their By Eneroth label and Uppklädd collection in 2006, Martin and Anna Eneroth have continued their crusade against conservative formal wear for men. Their formal is aimed at all men who are tired of, or have never felt comfortable in, an ordinary black suit or tuxedo.
Based in tradition and classic tailoring, the designer couple has created a completely new look using innovative fits, unique details and new materials. The result is brilliantly colourful, groundbreaking and exclusive formal wear for men who dare to dress with individuality.

The concept for Eneroth started taking shape when the founders got married in 2005. Martin had just finished sewing Anna’s wedding dress and the couple was looking for the right clothes to match her 1930s-inspired dress. They found a world of uniform, uninspiring and dull fashion, where clothes were completely governed by etiquette, tradition and old-fashioned ideals. Formal wear for men seemed to have ignored any changes in fashion and culture during the last 70 years. In the end Martin ended up creating his own wedding outfit. They realised that male formal wear was a long-neglected area and By Eneroth started to take shape.

The collection is created to meet the demands of men who are fashion-savvy, who dare to think beyond the traditional rules and to stay true to their style – even though they are getting​​ married.